Timshel is a privately held data service startup company run by Michael Slaby . Slaby was formally involved in the digital initiative of Barack Obama’s presidential campaign. Timshel has around 50 employees in Chicago and New York . [1]
Timshel utilizes “personalized digital engagement” [2] and was part of a “broader strategy by the Clinton campaign to look at all the ways that have been interacting with its potential supporters and made sure they are coordinated”. [2] The company analyzed information such as email addresses, door knockers, social media data and other information. The company helped the campaign come together in a way that the campaign staff use. [2]
As of April 2016, Timshel has approximately 20 clients, including the UN Refugee Agency (USA for UNHCR) and Fabretto, a US nonprofit that serves children in Nicaragua . [1]
In October 2016, the company was listed as 1 of “7 Startups Today’s Presidential Candidates Can not Campaign Without” by Inc. Magazine. [3]
See also
- Cambridge Analytica
- Catalist
- Civis Analytics
- Data dredging
- Dan Wagner (data scientist)
- The Groundwork
- Harper Reed
- Herd behavior
- Michael Slaby
- ORCA (computer system)
- Project Narwhal
- Predictive analytics
- Project Houdini
- psychographic
- Right-wing politics
- Tech companies in New York metropolitan area
- Timshel
References
- ^ Jump up to:a b Dalke, Jim. “At Stealthy Timshel, Obama’s Ex-Campaign CTO Has a New Market for Political Tech” . Streetwise . Streetwise . Retrieved February 28, 2017 .
- ^ Jump up to:a b c Higgins, Tim (May 19, 2016). “How an Eric Schmidt-Backed Startup May Help Clinton Get Elected” . Bloomburg . Retrieved Feb 28, 2017 .
- Jump up^ Stuart, Alix (October 6, 2016). “7 Startups Today’s Presidential Candidates Can not Campaign Without” . Inc.com . Retrieved 2017-09-30 .