Timshel (company)

Timshel is a privately held data service startup company run by Michael Slaby . Slaby was formally involved in the digital initiative of Barack Obama’s presidential campaign. Timshel has around 50 employees in Chicago and New York . [1]

Timshel utilizes “personalized digital engagement” [2] and was part of a “broader strategy by the Clinton campaign to look at all the ways that have been interacting with its potential supporters and made sure they are coordinated”. [2] The company analyzed information such as email addresses, door knockers, social media data and other information. The company helped the campaign come together in a way that the campaign staff use. [2]

As of April 2016, Timshel has approximately 20 clients, including the UN Refugee Agency (USA for UNHCR) and Fabretto, a US nonprofit that serves children in Nicaragua . [1]

In October 2016, the company was listed as 1 of “7 Startups Today’s Presidential Candidates Can not Campaign Without” by Inc. Magazine. [3]

See also

  • Cambridge Analytica
  • Catalist
  • Civis Analytics
  • Data dredging
  • Dan Wagner (data scientist)
  • The Groundwork
  • Harper Reed
  • Herd behavior
  • Michael Slaby
  • ORCA (computer system)
  • Project Narwhal
  • Predictive analytics
  • Project Houdini
  • psychographic
  • Right-wing politics
  • Tech companies in New York metropolitan area
  • Timshel


  1. ^ Jump up to:b Dalke, Jim. “At Stealthy Timshel, Obama’s Ex-Campaign CTO Has a New Market for Political Tech” . Streetwise . Streetwise . Retrieved February 28, 2017 .
  2. ^ Jump up to:c Higgins, Tim (May 19, 2016). “How an Eric Schmidt-Backed Startup May Help Clinton Get Elected” . Bloomburg . Retrieved Feb 28, 2017 .
  3. Jump up^ Stuart, Alix (October 6, 2016). “7 Startups Today’s Presidential Candidates Can not Campaign Without” . Inc.com . Retrieved 2017-09-30 .