The Groundwork is a privately held technology firm, run by Michael Slaby , which was formed in June 2014. [1] Campaign finance disclosures revealed that Hillary Clinton’s campaign was a client of the Groundwork. [2] [1] Most of the Groundwork’s employees are back-end software developers such as Netflix , DreamHost , and Google . [1]
The Groundwork is responsible for the “critical functions of modern campaigning” [1] by leading the audience to the Hillary Clinton campaign for fundraising, advertising, outreach. It is a customer relationship management system for future voters. ” [1]
See also
- Cambridge Analytica
- Catalist
- Civis Analytics
- Data dredging
- Dan Wagner (data scientist)
- Harper Reed
- Herd behavior
- Michael Slaby
- ORCA (computer system)
- Project Houdini
- Project Narwhal
- Predictive analytics
- psychographic
- Right-wing politics
- Tech companies in New York metropolitan area
- Timshel
References
- ^ Jump up to:a b c d e Pasick, Adam; Fernholz, Tim (October 9, 2015). “The stealthy, Eric Schmidt-backed startup that’s working to put Hillary Clinton in the White House” . Quartz . Retrieved February 27, 2017 .
- Jump up^ Fernholz, Tim. “Hacked emails show Eric Schmidt played a crucial role in Team Hillary’s election tech” . Quartz . Retrieved February 27, 2017 .