Cambridge Analytica ( CA ) is a privately held company that combines data mining and data analysis with strategic communication for the electoral process. It was created in 2013 as an offshoot of its British parent company SCL Group to participate in American politics . [2] In 2014, CA was involved in 44 US political races. [3] The company is owned by Mostly the family of Robert Mercer , an American hedge-fund manager Who supports Many politically conservative causes. [2] [4] The firm maintains offices… More →