Sojern

Posted on By Experte

Sojern is a provider of a data-driven traveler that uses programmatic buying and learning technology. [1] [2] Sojerns, OTAs , OTAs , to collect anonymized (non-personally identifiable) travelers based on these sites. [2] [3] The company uses this data to target travelers and deliver advertising across a number of media channels. [1] [3] Sojern is currently headquartered in San Francisco, with key offices in New York, Omaha, Dubai, Singapore, London and Dublin.[1] [4]

History

Originally based in Omaha, Nebraska, Sojern was founded in 2007 by Gordon Whitten. [5] In April 2011, Yahoo! veteran Mark Rabe succeeded Whitten as CEO, though Whitten has stayed on as a member of the board of directors. [5]

Sojern began in the boarding pass advertising space; It was the first company in the US with exclusive patents for Printed and Online Boarding Pass customization technology. [6] [7] [8] In 2008, the company’s airlines, including Delta Air Lines and Continental Airlines, began utilizing Sojern’s technology to offer targeted ads on boarding passes. [9] [10] Sojern released a new media platform, the Sojern Traveler Platform (STP), in 2011 that focused on improving its technology’s targeting capabilities. [6] [11]

To protect its platform technology, the company received a US Patent for “providing personalized or personalized content, and in March 2012. [12]

Since their founding, Sojern has been growing with a 3.811% fiscal year revenue growth between 2008 and 2012. [13] They’ve made Deloitte’s Fast 500 List four years in a row (from 2013-2016). [14] [13] [15] The company also made moves towards international expansion, establishing a London office in 2013 and offices in Dubai and Singapore in 2015. [3] [16]

Product

The Sojern Traveler Platform collects data for travelers searching and booking them for travel. [2] [6] [11] Specifically, the company offers solutions in such areas as display advertising , mobile, video, Facebook campaigns, prospecting, and retargeting . [6] [17] Sojern uses data on a traveler’s behavior in addition to targeting algorithms and programmatic bidding to provide these solutions. [2] [18]

In 2016, Sojern became a DoubleClick Certified Marketing Partner, giving them access to the full suite of DoubleClick Marketing products, including YouTube . [19]

Funding

With over $ 40 million raised, Sojern ranked # 14 on Skift’s “Top 31 Most Heavily Venture-Funded Startups in Travel.” [20] Sojern received $ 16 million in Series A funding in 2008, $ 10 million and then $ 7.5 million in Series B in 2013, and secured a Series C funding round of $ 10 million in 2014. [21] [22] The company’s investors include Industry Ventures, Focus Ventures, Norwest Venture Partners , Trident Capital, and Triangle Peak Partners. [11] [21]

In 2016, Sojern announced they hit the $ 100 million annual income run rate threshold. [23]

Privacy

Sojern collects and uses anonymous, non-personally identifiable information. [3] [6] [24] [25] In order to Identify what information and offers a website visitor might be interested in, anonymous cookies record qui-page website visitor browsed HAS gold qui products Were you purchased it partners’ websites. [25] This data is anonymous and can not be used to identify visitors. [25]

Travel Trends

Sojern also provides reports and insights on global travel trends. Their travel trends carry-have-been Cited By Including Several websites Huffington Post , USA Today , and Fortune . [26] [27] [28]

Sojern has also released joint research with Think of Google . [29]

Achievements

2016 Best Places to Work – San Francisco Business Times [30]

2016 Deloitte Technology Fast 500 List [14]

2015 Deloitte Technology Fast 500 List [31]

2014 Deloitte Technology Fast 500 List [15]

2013 Deloitte Technology Fast 500 List (# 60) [13]

2013 Mediapost.com Digital Out-of-Home Awards: Finalist – Best Venue / Location-Based Execution [32]

2011 Technology Company of the Year – AIM Institute [33]

2010 Edison Awards Winner – Media & Visual Communications [34]

2009 OnMedia Top 100 for Technology Innovation [33]

2009 HSMAI Advertising Award [33]

2008 OMMA Award for Online Advertising Creativity [35]

References

  1. ^ Jump up to:a b c “Sojern” . CrunchBase . Retrieved 10 March 2014 .
  2. ^ Jump up to:a b c d “Sojern Confirms $ 7.5 million funding” . EyeforTravel Limited . Retrieved 11 March 2014 .
  3. ^ Jump up to:a b c d “Sojern icts Brings Big Data technology travel to Europe” . Travolution . Retrieved 13 March 2014 .
  4. Jump up^ Sojern. “Sojern Continues Its Global Expansion with New Offices in the Middle East and Asia” . www.prnewswire.com . Retrieved 2016-11-30 .
  5. ^ Jump up to:a b Stacy, Michael. “Sojern brings Yahoo veteran Mark Rabe aboard as CEO” . Silicon Prairie News . Retrieved 13 March 2014 .
  6. ^ Jump up to:a b c d e Lunden, Ingrid. “Sojern Raises $ 7.5 Million For Its Push Into Tech Travel And Targeted Travel Ads” . TechCrunch . Retrieved 12 March2014 .
  7. Jump up^ “United States Patent 8,131,592” . USPTO . Retrieved 31 March 2014.
  8. Jump up^ “United States Patent 8,150,731” . USPTO . Retrieved 31 March 2014.
  9. Jump up^ Prior, Anna. “Delta Launches Online Boarding Pass Ads” . The Wall Street Journal . Retrieved 18 March 2014 .
  10. Jump up^ Yu, Roger. “Airlines turn boarding passes into ad space” . USA TODAY . Retrieved 18 March 2014 .
  11. ^ Jump up to:Schaal a b c , Dennis. “Sojern Raises $ 10 Million in Series C Funding Round” . Skift . Retrieved 12 March 2014 .
  12. Jump up^ “Sojern Receives US Patent for Method to Provide Customized Messages to Travelers” . Retrieved 13 March 2014 .
  13. ^ Jump up to:a b c “Technology Fast 500 2013 Ranking” (PDF) . Deloitte . Retrieved 10 March 2014 .
  14. ^ Jump up to:a b “Deloitte Fast 500 Winners’ Brochure” (PDF) . www.deloitte.com . Retrieved 12/1/2016 . Check date values ​​in: ( help ) |access-date=
  15. ^ Jump up to:a b “Deloitte Fast 500 Winner’s Brochure” (PDF) . www.deloitte.com . Retrieved 1/12/2016 . Check date values ​​in: ( help ) |access-date=
  16. Jump up^ Sojern. “Sojern Continues Its Global Expansion with New Offices in the Middle East and Asia” . www.prnewswire.com . Retrieved 2016-11-30 .
  17. Jump up^ “The Company Overview of Sojern Inc” . Bloomberg.
  18. Jump up^ “Sojern Takes Flight: Big Data Travel Company Reports More Than Double Year-On-Year Growth” . Retrieved 12 March 2014 .
  19. Jump up^ “Find a Certified Marketing Partner – DoubleClick” . DoubleClick by Google . Retrieved 2016-12-01 .
  20. Jump up^ Ali, Rafat. “The Top 31 Most Heavily Venture-Funded Startups In Travel” . Skift . Retrieved 12 March 2014 .
  21. ^ Jump up to:a b May, Kevin. “Sojern wins $ 10M funding goes hi-tech” . Tnooz.
  22. Jump up^ Hoge, Patrick. “Sojern raises $ 10 million more for travel data, ads” . San Francisco Business Times . Retrieved 18 March 2014 .
  23. Jump up^ “Programmatic native ads show promise for Sojern, Google, and San Francisco Travel [INFOGRAPHIC] – Tnooz” . Tnooz . Retrieved 2016-12-01 .
  24. Jump up^ “Travelport and Sojern Forge Partnership to Provide Destination Targeted Content on Travel Itineraries” .
  25. ^ Jump up to:a b c “Website Privacy Policy” .
  26. Jump up^ President, Dane Steele Green; CEO; Travel, Steele Luxury (2015-03-31). “Cuba: So What Now?” . The Huffington Post . Retrieved 2016-12-01 .
  27. Jump up^ “Fourth of July Weekends Explosive Travel Blitz” . USA TODAY . Retrieved 2016-12-01 .
  28. Jump up^ “What Americans should expect when traveling to Cuba” . Fortune . 2015-08-14 . Retrieved 2016-12-01 .
  29. Jump up^ “Travel Trends 2016: Hot Spots and New Consumer Insights . “Think with Google . Retrieved 2016-12-01 .
  30. Jump up^ “The 125 Best Places to Work in the Bay Area 2016 – San Francisco Business Times” . San Francisco Business Times . Retrieved 2016-12-01 .
  31. Jump up^ “Deloitte Fast 500 Winners Brochure” (PDF) . www.deloitte.com .
  32. Jump up^ “2013 Finalists” . MediaPost.
  33. ^ Jump up to:a b c “Sojern Named Technology Company of the Year by AIM Institute” . Business Wire.
  34. Jump up^ “2010 Edison Award Winners” . Edison Awards.
  35. Jump up^ “Sojern Wins 2008 OMMA Award for Online Advertising Creativity in Content Integration” . Reuters.