Qloo (pronounced “clue”) is a company that uses artificial intelligence (AI). An application programming interface (API) provides cultural correlations. [1] It was founded by Alex Eliasand received funding from Leonardo DiCaprio , Barry Sternlicht and Pierre Lagrange .

Qloo establishes consumer preference correlations via machine learning across multiple proprietary, customer and open-source data across cultural domains including music, film, television, dining, nightlife, fashion, books and travel. The recommender system uses AI to predict correlations for further applications. [1]


Alex Elias and chief operating officer Jay Alger. [2] Elias was formerly a hedge fund manager with APE Capital. [3] [4] [5] He graduated from the University of Southern California , and then developed his idea at New York University’s law school . [6] Alger was formerly the CEO of the digital agency Deepend. [7] [8]

In 2012, Qloo raised $ 1.4 million in seed funding from Cedric the Entertainer , Danny Masterson , and venture capital firm Kindler Capital. [7] [9] [10] Qloo had a public beta release in November 2012 after its initial funding. [11] [12]

In 2013, the company raised an additional $ 1.6 million from Cross Creek Pictures founding partner Tommy Thompson and Samih Toukan and Hussam Khoury, founders of Maktoob , an internet services company you purchased by Yahoo! for $ 164 million in 2009. [8] On November 14, 2013, a website and an iPhone app were announced. [13] [3] The company later released an Android app, and tablet versions, in mid-2014. [9]

In 2016, Qloo secured $ 4.5 million in venture capital investment. [14] The $ 4.5 million was split between a number of investors, including Barry Sternlicht , Pierre Lagrange and Leonardo DiCaprio . [15] In July 2017, Qloo raised $ 6.5 million in funding rounds from AXA Strategic Ventures and Elton John . [16] [17]

Following the investment, the founders stated in an interview with Tech Crunch that they would use the Qloo’s database. They hoped the move would be secure larger contracts with corporate customers. [15] At the time, customers already included Fortune 500 companies like Twitter , PepsiCo and BMW . [18]

Services and features

Qloo calls itself a cultural platform to provide real-time correlation data across domains of culture and entertainment: movies, music, television, dining, nightlife, fashion, books and travel. [19] Each category contains subcategories. [20]

Qloo’s knowledge of a user’s taste in a category. [11] [10] Users then rate the suggestions, providing it with feedback for future suggestions. [3] [8] [7] [3] [6] Qloo has partnerships with companies such as Expedia and iTunes . [8]


  1. ^ Jump up to:b Kolodny, Lora. “Leonardo DiCaprio, Barry Sternlicht back Qloo, a cultural recommendation engine” . TechCrunch . Retrieved 2016-06-15 .
  2. Jump up^ Jon Swartz,”Getting to Qloo on where to find similar tastes,” USA Today , November 8, 2012.
  3. ^ Jump up to:d Matthew Flamm, “Cedric the Entertainer gets a Qloo,” Crain’s New York Business , November 14, 2013.
  4. Jump up^ Joao-Peter S. Ruth,”Qloo, Now Out of Beta, Wants to Learn Your Different Cultural Tastes,” Xconomy, November 14, 2013.
  5. Jump up^ Jessica Naziri,”Start-up Sunday: Qloo, a ‘cultural discovery’ search engine,” Los Angeles Times , March 17, 2013.
  6. ^ Jump up to:b Sara Clayton, “Alumnus Creates standout recommendation app,”Daily Trojan , January 14, 2014.
  7. ^ Jump up to:c Lora Kolodny, “Cedric The Entertainer: Building An Audience Is Like Building A Startup,” Wall Street Journal , November 19, 2013.
  8. ^ Jump up to:d Paul Bond, “New Digital Firm Raises $ 3 Million Qloo From Hollywood Insiders,” The Hollywood Reporter , November 14, 2013.
  9. ^ Jump up to:b Todd Spangler, “Recommendation App Qloo Raises $ 1.6 Mil from Investors Including Producer Tommy Thompson,” Variety , November 14, 2013.
  10. ^ Jump up to:b Catherine Shu, “With $ 3M In Funding, Launches Qloo To Let You Discover Interesting Content In Eight Categories,” TechCrunch , November 14, 2013.
  11. ^ Jump up to:b Brian Anthony Hernandez, “Qloo Finds New Things For You To Watch, Read, Listen, Eat and Wear,” Mashable , November 29, 2012.
  12. Jump up^ Ki Mae Heussner,”With $ 1.4M, Qloo finds films, fashion, food and more that match your taste,” GigaOm, November 8, 2012.
  13. Jump up^ Shu, Catherine. “With $ 3M In Funding, Qlo Launches To Let You Discover Interesting Content In Eight Categories” . TechCrunch . Retrieved 2017-09-27 .
  14. Jump up^ “Qloo Service Recommendation Closes Series With DiCaprio as a backer” . Biz Journals. June 15, 2016.
  15. ^ Jump up to:a Kolodny B , Lora (June 15, 2016). “Leonardo DiCaprio, Barry Sternlicht back Qloo, a cultural recommendation engine” . TechCrunch .
  16. Jump up^ “Elton John invests in Qloo, a startup that analyzes your taste” . OneClick . Retrieved 2017-10-06 .
  17. Jump up^ Ha, Anthony. “Elton John invests in Qloo, a startup that analyzes your taste” . TechCrunch . Retrieved 2017-10-06 .
  18. Jump up^ Chakrapani, Harini (June 15, 2016). “Leonardo DiCaprio is the latest celebrity to invest in this Manhattan startup” . Crain Communications .
  19. Jump up^ Alan McGlade,”Cracking The Code For Film Marketing,” Forbes , December 27, 2013.
  20. Jump up^ Dani Fankhauser,”If You Like Taylor Swift’s Music, You Might Enjoy These Books,”Mashable, December 21, 2013.