The Groundwork

The Groundwork is a privately held technology firm, run by Michael Slaby , which was formed in June 2014. [1] Campaign finance disclosures revealed that Hillary Clinton’s campaign was a client of the Groundwork. [2] [1] Most of the Groundwork’s employees are back-end software developers such as Netflix , DreamHost , and Google . [1]

The Groundwork is responsible for the “critical functions of modern campaigning” [1] by leading the audience to the Hillary Clinton campaign for fundraising, advertising, outreach. It is a customer relationship management system for future voters. ” [1]

See also

  • Cambridge Analytica
  • Catalist
  • Civis Analytics
  • Data dredging
  • Dan Wagner (data scientist)
  • Harper Reed
  • Herd behavior
  • Michael Slaby
  • ORCA (computer system)
  • Project Houdini
  • Project Narwhal
  • Predictive analytics
  • psychographic
  • Right-wing politics
  • Tech companies in New York metropolitan area
  • Timshel

References

  1. ^ Jump up to:e Pasick, Adam; Fernholz, Tim (October 9, 2015). “The stealthy, Eric Schmidt-backed startup that’s working to put Hillary Clinton in the White House” . Quartz . Retrieved February 27, 2017 .
  2. Jump up^ Fernholz, Tim. “Hacked emails show Eric Schmidt played a crucial role in Team Hillary’s election tech” . Quartz . Retrieved February 27, 2017 .