Rocket Fuel Inc.

Rocket Fuel is an ad technology company based in Redwood City , California. [3] It was founded in 2008 by alumni of Yahoo! . [3]

Rocket Fuel completed an initial public offering in September 2013. [4] The initial stock Offering Was $ 29 per share and atteint a high of $ 59.95 per share When the stock ouvert. The stock closed at $ 56.10 per share on the day, giving the company a value of $ 942.5 million. [5] By February 24, 2015, the stock dropped to $ 9.63, or 86 percent below its record high and 67 percent below its IPO price. [6]

Rocket Fuel acquired the New York-based ad tech company [x + 1] in August 2014 for $ 230 million. [7] [8] [9]

In 2017, the company was acquired by Sizmek, a private ad tech company owned by Vector Capital ; one outcome of this was a retreat from the public company to a private company. [2]

References

  1. Jump up^ Courtney Subramanian (March 17, 2014). “In marketing, embracing a world where data rules” . CNN Money . Retrieved May 1, 2014 .
  2. ^ Jump up to:c Schubarth Cromwell (18 July 2017). “One-time ad tech unicorn sells at 90% discount from IPO price” . Silicon Valley Business Journal . Retrieved 19 July 2017 . Ad tech company Rocket Fuel is being acquired for $ 125.5 million by Sizmek, a privately owned company in the same business owned by private-equity firm Vector Capital.
  3. ^ Jump up to:b Sramana Mitra (21 October 2013). “Rocket Fuel’s IPO Soars” . Seeking Alpha . Retrieved 3 December 2013 .
  4. Jump up^ “Rocket Exec Fuel Offers Reasons For Optimism About The Future Of Mobile Advertising” . Adotas . Retrieved 9 March 2014 .
  5. Jump up^ Brodie, Lee (13 November 2013). “Cramer: This Stock is Literally Rocket Fuel” . CNBC. Retrieved 13 March 2015 .
  6. Jump up^ Kilgore, Tomi (March 6, 2015)”11 stock bubbles that have already popped.”Marketwatch. (Retrieved 6-11-2015.)
  7. Jump up^ Zach Rogers (August 5, 2014). “Rocket Fuel To Buy [X + 1] For Estimated $ 230M” . ad exchanger . Retrieved 24 August 2014 .
  8. Jump up^ Jordan Novet (August 5, 2014). “Ad-tech Rocket Fuel player buys programmatic marketing company [x + 1]” . Beat Venture . Retrieved 24 August 2014 .
  9. Jump up^ Garett Sloane (August 5, 2014). “Rocket Fuel’s Deal to Buy [x + 1] Propels It’s Into Marketing Cloud Territory” . Adweek . Retrieved 24 August 2014 .