Datafication

Datafication is a modernization of many aspects of our life in computerized data [1] and transforming this information into new forms of value. [2] Kenneth Neil Cukier and Victor Mayer-Schoenberger introduced the term datafication in 2013. [3]

Examples

Examples of datafication have applied to social media and communication are how Twitter datafies stray thoughts or datafication of HR by LinkedIn and others. Alternative examples are various and include aspects of the built environment, and design via engineering and or other tools that are related to formal, functional or other physical media outcomes of which Formsolver [4] is an example.

Impact

Human Resources Data is obtained from mobile phones, social media applications and their use. This data will replace personality tests. Rather using the traditional personality tests or the tests that measure the analytical thinking, using the data obtained through datafication. Also, with this data, new personality measures will be developed. [5] [6]

Insurance and Banking Data is used to understand an individual’s risk profile and likelihood to pay a loan.

Customer Relationship Management Various industries are using the data to understand their customers and to create appropriate triggers based on customer behavior and behavior. This data is obtained from an email, phone call or social media. [7]

Datafying Cities Through the data obtained from the sensors that are implemented in the cities, issues that can be noticed and tackled before it becomes a serious issue in transportation, waste management, logistics, and energy, etc. usual roads when there is a jam traffic. With the sensors that can measure and water quality, cities can have more detailed understanding of the pollution levels and can enact new regulations based on real-time data. [8]

See also

  • Big data

References

  1. Jump up^ Cukier, Kenneth; Mayer-Schoenberger, Viktor (2013). “The Rise of Big Data” . Foreign Affairs (May / June): 28-40 . Retrieved 24 January 2014 .
  2. Jump up^ O’Neil, Cathy; Schutt, Rachel (2013). Doing Data Science . O’Reilly Media. p. 406. ISBN  978-1-4493-5865-5 .
  3. Jump up^ Biltgen, Patrick; Ryan, Stephen (January 1, 2016). Activity-Based Intelligence: Principles and Applications (1 ed.). Norwood, MA: Artech House. p. 151. ISBN  978-1-60807-876-9 . Retrieved 6 May 2017.
  4. Jump up^ https://www.formsolver.com
  5. Jump up^ Moore, Melissa. “Turning Personality Into Data” . Mattersight, The Chemistry of Conversation . Mattersight Corporation . Retrieved 5 May 2017 .
  6. Jump up^ https://www.ericsson.com/assets/local/news/2014/4/the-impact-of-datafication-on-strategic-landscapes.pdf
  7. Jump up^ Moore, Melissa. “Turning Personality Into Data” . Mattersight, The Chemistry of Conversation . Mattersight Corporation . Retrieved 5 May 2017 .
  8. Jump up^ https://www.ericsson.com/assets/local/news/2014/4/the-impact-of-datafication-on-strategic-landscapes.pdf